Last week I began reviewing Austria-based 123People.com, a new search engine trying to make some headway in the vertical niche of people search. People search engines are useful to everyone from employers to stalkers, but does 123People have what it takes to be useful? In this second and final part, we'll dive right in with a bunch of searches and see what we get for results. Discuss (2)
If you want to get a high rank in the search engines, you need to get lots of links. To do that, you need good content. But you need to do more than write really good content to achieve your goal. You need to become an authority. This article will explain why and show you how.
Everybody wonders what's bubbling away in Google Labs, to the point that we sometimes forget that other major search companies boast their own research and development departments. To wit, Microsoft Research began offering its own variation of social search in October 2008. Dubbed U Rank, it's an interesting experiment. Discuss (3)
123People joined the legion of vertical search engines that specialize in finding people online. If you've ever tried to track down old classmates or get a handle on a potential employee's background, you know how much information Google returns; do we really need something this specialized? Yes we do; keep reading to find out why, and whether 123People delivers. Discuss (1)
So, the time has come for you to consider, or more likely than not, to reconsider your SEO strategy. Perhaps you're new to the game, and don't even know what SEO is. Don't worry, we'll explain it. We'll also explain some tactics that seem at first glance to be good ideas, but really aren't. Best of all, we'll show you how to spot these bad ideas so your site doesn't pay the consequences. Discuss (2)
It took three years, but Google and the Authors Guild reached a settlement in late October 2008 over the search engine's book digitization project. The deal benefits Google, the authors, and even the publishers, but the real winners are the readers. Keep reading for the details. Discuss (1)
It must have been a heartbreaking decision, but Jerry Yang, co-founder of venerable but battered search engine Yahoo, agreed to step down as the company's CEO as soon as the board of directors finds someone else to fill that role. In this article I plan to take a look at the factors that got Yahoo into its current mess, and how it may go forward. Discuss (1)
Google didn't come out of nowhere; it was far from the first search engine. Now that it's ten years old, it has grown from the new kid on the block to the biggest game in town. What lessons can you learn from them, and what's in store for Google's future? Keep reading for the answers to these and other questions. Discuss (2)
So you want to get your site ranked highly by search engines and you know that one good way to help your site to get there is to build links. What you may not know is that not all links are created equal. Keep reading for a full explanation and some help in planning your link building campaign. Discuss (5)
If you've ever wanted some serious help with planning your online display ads, cheer up; it's a complicated process, so you're not alone. In fact, Google anticipated your needs when it introduced its Ad Planner in late June 2008. This article thoroughly reviews the tool so you can decide whether it will fit your requirements.
With so much of the success of your web site out of your hands and at the whim or the search engines and your site visitors, wouldn't you like a way to tell them both that your site is relevant to their interests? This article explains how to use a basic tool for that purpose. It has the lovely effect of making your site more organized and helping visitors go directly to the content in which they are most interested. Keep reading to find out more. Discuss (2)
Keywords are search queries visitors use on search engines. Keywords are one to six words in length, with a few longer exceptions. You know your site needs keywords, but which ones? How do you research keywords? Keep reading; that's the topic of this article. Discuss (5)
Google may appear to be ready to take over the world, but it still has some major regulatory issues to confront. Its advertising deal with Yahoo has anti-trust agents in both the US and Europe up in arms, to say nothing of Microsoft and certain advertising organizations. Keep reading to find out what the fuss is all about. Discuss (1)
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